From The Publisher
No Endangered Species
A 'New' Magazine, Web Site And Guidebook
We report on a region where change can sometimes seem to take place at glacial speed. I’ve lost track of how many times I’ve traveled to an island that I’ve been away from for a year or more, only to see a local friend whose first question to me is, “How are you? I haven’t seen you for a while.”
For those of us in media, however, this is a time of rapid change and we must adapt or risk becoming an endangered species, or worse. The pace of change is mind numbing at times. In my own career, I’ve seen the region change from long distance radio telephone connections and noisy telex machines to broadband Internet connections. Growing up on Majuro in the 1950s, our only “mass media” was a single government radio station that operated during daylight hours. Today, sitting in a hotel room in Majuro, I can watch live cable television broadcasts in Mandarin, English and Japanese.
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We send you an email link. When you click on that link, you quickly download a full issue, complete with a host of digital services—search capability, zoom in functions, table of contents pages that take you directly to a story, and “live” ad pages that, with a single click, take you to a company’s Web site for more information or call up an email template to send a message.
The real beauty of our “Digital Edition” is that you store the issue on your hard drive, and you avoid any delay caused by Pacific mail service. In some parts of the region, that alone is a reason to switch to digital delivery.
In just a few weeks, more than 250 subscribers have already signed up for our “Digital Edition.” We know that number is going to grow—and quickly—in the coming months. If you’d like to see what all the buzz is about, please contact
Circulation Manager Dolly Lindo on dollyl@pacificmagazine.net.
Speaking of change, a visit to our popular Web site, www.PacificMagazine.net, will show that it has gone through another major change. We’ve redesigned it from top to bottom, and you should find it significantly quicker to navigate. It also looks a heck of a lot better, too.
Like all things on the Web, we work hard to keep our Web site fresh and current. That includes the site’s design and architecture. This is the fifth major upgrade we’ve made to the site since we launched it in 2001. And as we go forward from here, you’ll see new elements added to our new site.
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acquire the rights to the contents of the Moon Handbooks Micronesia from author Neil Levy. This particular guidebook has a well deserved reputation for the best coverage of the Micronesian islands – Marshalls, FSM, Palau, Guam, Northern Marianas, Nauru and Kiribati. By the time you read this, I expect we will have completed the acquisition.
Planning is underway for a major revision of the guidebook contents. We have already begun planning how we will develop our own Pacific visitor industry media products. I’ll have more to report to you on this change in coming issues. But you can be assured that our expansion into this sector with what we hope will be the first in a series of regional guides will mean new media products to help grow regional tourism.
We aren’t about to become an endangered species any time soon.
